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Transmedia Storytelling
Transmedia storytelling is one of those monikers that runs the risk of being added to a Bullshit Bingo card some time very soon. On the other hand it could just be the saviour of brand communications....
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Proof from the Classy Awards that Great Stories Spread
On November 7th, 2010, attendees from around the United States descended upon San Diego to recognize the top philanthropic achievements by charities, businesses, and individuals at the Classy Awards....
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Loving Brands Like Brothers
When was the last time you shared something intimate with a brand? Had a romantic picnic on the ledge of a billboard? Or spent a Friday night with a group of friends at the advertisement theater? We...
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How to Brand for Spotify, MOG and More
This post originally appeared in our November issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Free music streaming services are...
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